Trend Translation: Pastel Shadow

Powder blue eyeshadow isn't exactly what springs to mind when I think of trendy makeup - or, at least, it wasn't until Badgley Mischka changed my mind with their SS '14 runway looks. What used to skew as slightly older or archaic is now entirely youthful and fresh-faced thanks to a few careful guidelines, and with the help of my lovely model Elisa and the stellar The Photography of Haley Sheffield, we're gonna crack the code today!

Materials:

  • Shadow primer
  • Flat shadow brush
  • Fluffy blending brush
  • Pastel shadow of your choice
  • Soft brown shadow 
  • Shimmery beige shadow
  • Mascara and (optional) false lashes

We're beginning with a prepped face; Elisa's already wearing basic skin makeup along with some softly powdered brows and a nice sheer, berry-colored lip stain. I love the contrast of raspberry lips with such a beautiful pale blue, but a tangerine stain or matte lipstick would look equally gorgeous; the main thing is that you stick to something that deposits color without imparting a ton of sparkle and shine, which would end up competing with all this fun eyeshadow. 

Begin by applying shadow primer to each lid, and then gently pat your pastel shade on top; be sure to concentrate your application on the lid itself. Follow with a very light dusting of a soft brown contour shade in your crease, blending gently to diffuse any strong lines. Add your highlighting shade in the inner corner of each eye.

And we're already in the home stretch! I'm choosing to skip eyeliner for this look; the contrast of dark mascara against pale lids will provide plenty of definition anyway, and liner could overwhelm the delicacy of what we're going for. If a couple coats of black mascara aren't doing enough for ya, feel free to add a wispy set of lashes like I've done below. 

 

Add a coat to your bottom lashes as well, and bingo! Complete! A pale wash of color that's balanced by matte lips, clean brows, and lots of lashes. Fresh and icy and nothing REMOTELY resembling grandma's go-to look.

Have you given pastel eyes a try? Tweet us with shots of the results @CampMakery and tell me whether you think this trend is breathing new life into an old standby!